Nearly fifteen years after the release of “Because I Got High”- a song well known for poking fun at overzealous reefer madness rhetoric – Afroman is ready to jump headfirst back into the marijuana limelight. Only this time, as an advocate for legalization.
The grammy nominated artist recently teamed up with NORML and Weedmaps to launch a Because I got High remake, turning the hip hop classic into a positive legalization anthem for the 2014 elections. The remix is a new and entertaining way to drive the narrative surrounding the benefits of cannabis law reform, as well as the medical benefits of the plant itself. With election day right around the corner, his latest project is geared towards keeping up the momentum for all the marijuana law reform efforts taking place across the country, and especially upcoming ballot initiatives.
On November 4th, two states and the District of Columbia will be voting to legalize marijuana, and Florida will be voting on a medical marijuana amendment. The timing couldn’t have been better to take, and remake the canna-cult classic. The 2014 Because I Got High remake not only challenges old stereotypes, it also seeks to build support and enthusiasm for the three measures proposing to create a regulated pot market for adults, age 21 and over.
Through digital engagement, this song pushes an important political message to a younger, social media savvy voting block, energizing the demographic known to be the among the biggest supporters of ending marijuana prohibition. From glaucoma to funding school construction, the song highlights many of the social, medical and economic benefits of legalization in a fun and informative way.
“NORML is thrilled to have brought Weedmaps and Afroman together to create this unique cultural collaboration merging art, entertainment, and activism into a single campaign that highlights many of the positive benefits of cannabis, and raises awareness for for the legalization initiatives coming up in the 2014 November elections,” said NORML Director of Strategic Partnerships Sabrina Fendrick.